Graphic Design

The Bachelor of Vocation (B.Voc.) in Graphic Design is a three-year, skill-oriented undergraduate programme designed to develop creative, technical, and professional competencies in graphic design, visual communication, digital media, photography, video production, animation, branding, packaging, and multimedia design.

The programme combines General Academic Components with Skill Development Components, giving students a balanced blend of theoretical knowledge, creative practice, digital production, studio work, internships, and industry-oriented projects. The curriculum progresses from basic sketching and design foundations to advanced computer graphics, motion graphics, 3D animation, communication design, application design, and professional portfolio development. The complete programme carries 158 credits across six semesters.

Why Choose B.Voc. in Graphic Design?

The programme is designed to prepare students for the rapidly expanding creative and digital media industry. Students develop skills in graphic design, web applications, photography, computer graphics, audio and video editing, motion graphics, advertising film making, branding, corporate identity, packaging, 3D texturing and rendering, video production, animation, application design, and content creation.

The curriculum also incorporates business communication, management, marketing, entrepreneurship, financial management, and content management, helping students understand both the creative and commercial aspects of the design profession.

Programme Highlights

The syllabus provides a Diploma exit option after Semester II and an Advanced Diploma exit option after Semester IV.

Programme Objectives

The programme aims to:

• Develop strong foundations in graphic design, visual communication, drawing, and design thinking.
• Build proficiency in digital graphic design, photography, video editing, motion graphics, and animation.
• Develop professional skills in branding, corporate identity, advertising, packaging, and communication design.
• Provide practical knowledge of 3D texturing, rendering, video production, application design, and multimedia.
• Develop business and entrepreneurial competencies relevant to the creative industry.
• Provide industry exposure through internship, workshops, design projects, and practical assignments.
• Prepare students to build professional portfolios and pursue employment or entrepreneurial opportunities in the creative and digital media sectors.

Course Curriculum

First Year – Foundation in Graphic Design & Digital Media

The first year establishes the foundation of graphic design through functional English, business economics, basic sketching, design foundation, web applications, dimensional practice, pre-production, business communication, management, audio editing, and video editing.

Semester I – 26 Credits

• Functional English
• Business Economics
• Graphic Design – Basic Sketching
• Design Foundation
• Web Applications
• Dimensional Practice – Lab
• Web Applications – Lab

Semester II – 26 Credits

• Pre-Production
• Business Communication
• Principles of Management
• Audio Editing
• Video Editing
• Audio Editing – Lab
• Video Editing – Lab

Exit Option: Diploma in Graphic Design.

Second Year – Digital Design, Photography & Visual Communication

The second year introduces students to photography, production design, computer graphics, art and aesthetics, material exploration, storyboard design, internships, human resource management, marketing management, entrepreneurship, motion graphics, advertising film making, branding, and corporate identity.

Semester III – 30 Credits

• Photography – I
• Production Design
• Computer Graphic – I
• Art & Aesthetics
• Computer Graphic – I – Practical
• Workshop – I: Material Exploration
• Design Project – I: Storyboard Design
• Internship Project – I

The computer graphics component develops skills in raster and vector software, Photoshop, digital painting, image manipulation, layers, blending modes, vector illustration, colour correction, and matte painting.

The storyboard project covers composition, colour, light and shadow, camera movement, shot selection, montage, editing, sequencing, special effects, dialogue-based content, and UX-based design thinking.

Semester IV – 26 Credits

• Human Resources Management
• Marketing Management
• Entrepreneurship Development
• Photography – II
• Motion Graphics – I
• Advertising Film Making
• Design Project – II: Branding & Corporate Identity

The branding component introduces brand development, brand identity, corporate identity, logos, packaging, brand touchpoints, brand extension, co-branding, luxury branding, services and retail branding.

Exit Option: Advanced Diploma in Graphic Design.

Third Year – Advanced Graphic Design & Multimedia

The third year focuses on professional and industry-oriented skills including printing and production, financial management, packaging design, whiteboard animation, 3D texturing and rendering, communication design, video production, content writing, video installation, 3D animation, application design, portfolio development, and project presentation.

Semester V – 26 Credits

• Printing and Production Methods
• Financial Management
• Packaging Design
• White Board Animation
• 3D – Texturing & Rendering
• Design Project – Communication Design
• Design Project – Video Production

The 3D component covers material editing, UVW mapping, unwrapping, texture painting, materials, ray tracing, lighting, rendering engines, 3D environments, global illumination, render passes, compositing, and export formats.

The Communication Design project covers graphic design, communication skills, offset and digital printing, print-ink techniques, composition, typography, colour science, book publishing, print production, finishing, and campaign-based design submissions.

Semester VI – 24 Credits

• Content Writing & Management
• Workshop II – Video Installation
• 3D Animation, Camera & Visualization
• Application Design
• Portfolio Development
• Project Report & Viva-Voce

The final semester combines advanced digital production with professional presentation, portfolio development, and project evaluation.

Practical & Industry-Oriented Learning

Students gain extensive hands-on experience through:

• Basic Drawing & Sketching
• Design Foundation Exercises
• Web Application Labs
• Dimensional Practice
• Audio & Video Editing Labs
• Photography
• Computer Graphics
• Digital Painting
• Material Exploration Workshops
• Storyboard Design
• Internship Projects
• Motion Graphics
• Advertising Film Making
• Branding & Corporate Identity Projects
• Packaging Design
• 3D Texturing & Rendering
• Communication Design Projects
• Video Production
• Video Installation
• Application Design
• Portfolio Development
• Project Report & Viva-Voce

Digital & Technical Skills

Students develop practical skills in areas such as:

Graphic Design & Digital Imaging

• Raster and Vector Graphics
• Photoshop
• Digital Painting
• Image Manipulation
• Colour Correction
• Matte Painting
• Vector Illustration

The syllabus specifically identifies professional graphic creation for newsletters, brochures, logos, and web graphics, along with layers, brushes, effects, graphic styles, symbols, and vector/raster workflows.

Multimedia & Motion

• Audio Editing
• Video Editing
• Motion Graphics
• Advertising Film Making
• Video Production
• Video Installation
• Whiteboard Animation

3D & Animation

• 3D Texturing
• UVW Mapping
• Texture Painting
• Lighting
• Rendering
• 3D Environment Visualization
• 3D Animation
• Camera & Visualization

Communication & Branding

• Branding
• Corporate Identity
• Packaging Design
• Communication Design
• Typography
• Print Production
• Content Writing

Key Learning Areas

Students develop expertise in:

• Graphic Design
• Visual Communication
• Design Foundation
• Basic & Advanced Sketching
• Web Applications
• Photography
• Computer Graphics
• Digital Painting
• Art & Aesthetics
• Storyboard Design
• Audio & Video Editing
• Motion Graphics
• Advertising Film Making
• Branding & Corporate Identity
• Printing & Production
• Packaging Design
• 3D Texturing & Rendering
• Whiteboard Animation
• Video Production
• Application Design
• Content Writing & Management
• Portfolio Development

Career Opportunities

Graduates can pursue careers as:

Top Hiring Industries

Graduates can explore opportunities with:

• Graphic Design Studios
• Advertising Agencies
• Branding & Creative Agencies
• Digital Marketing Companies
• Media & Production Houses
• Film & Television Production
• Animation Studios
• Gaming & Multimedia Companies
• Publishing Houses
• Printing & Packaging Companies
• E-commerce Companies
• Web & Digital Agencies
• Corporate Design Departments
• Photography Studios
• Social Media & Content Agencies
• Freelance Design Businesses

Programme Outcomes

Upon successful completion of the programme, students will be able to:

• Apply fundamental and advanced principles of graphic design, composition, colour, typography, and visual communication.
• Create professional graphics and illustrations for print, digital, web, branding, and communication applications.
• Use digital tools and workflows for raster and vector graphics, image manipulation, digital painting, and visual effects.
• Develop storyboards, motion graphics, advertising films, videos, and multimedia content.
• Create branding systems, corporate identities, packaging designs, and communication campaigns.
• Apply 3D texturing, rendering, lighting, camera, and visualization techniques.
• Demonstrate knowledge of marketing, entrepreneurship, financial management, and creative business practices.
• Develop professional portfolios demonstrating creative, technical, and industry-oriented capabilities.
• Undertake internships and practical projects that simulate professional creative-industry environments.
• Pursue employment, freelancing, or entrepreneurship across graphic design, advertising, branding, multimedia, animation, digital media, and communication design.