Journalism and Mass Communication

The B.Voc in Journalism and Mass Communication is an undergraduate vocational course of 3 years (6 semesters) offering practical skills and knowledge relating to journalism, media production, broadcasting, digital communication, public relations and content creation.

This programme employs application-based learning. Students will gain practical skills and knowledge in many areas of the media and communications industry. This includes developing skills in news writing, editing, photography, photojournalism, radio/television, digital journalism, social media management, data journalism, and investigative journalism.

Students will begin by learning the basics of journalism, communications, photography and digital media before moving on to more specific topics like business journalism, science journalism, television production, communicating public policy, investigative journalism and media research.

Students will learn about the legal aspects of working in the media, journalistic ethics, communication theory, managing the media, starting their own business and the impact of mass media within society and politics.

Why Choose B.Voc in Journalism and Mass Communication?

This programme will give students a hands-on approach to areas such as Journalism, Broadcasting, Digital Media, Public Relations, Advertising and the wider communications industry.

Students will develop skills in:

• News Reporting and Writing
• Print Journalism
• News Editing and Proofreading
• Digital and Online Journalism
• Photography and Photojournalism
• Radio Journalism
• Television Journalism
• Video Production and Editing
• Podcast Production
• Social Media Content Creation
• Investigative Journalism
• Media Management
• Public Relations and Corporate Communication
• Advertising and Content Marketing
• Media Ethics and Laws

The syllabus combines academic learning with practical exercises such as news writing, field reporting, photography, video editing, news anchoring, podcast production, digital content creation, data visualisation, internships, and media projects.

Programme Highlights

Programme Objectives

The programme aims to:

• Develop fundamental knowledge of journalism and mass communication.
• Provide practical training in news reporting, writing, editing, and publishing.
• Build professional photography and photojournalism skills.
• Develop competencies in radio, television, and digital media production.
• Introduce students to media laws, journalism ethics, and professional responsibilities.
• Develop skills in digital content creation, social media journalism, and online publishing.
• Provide knowledge of media management, advertising, public relations, and entrepreneurship.
• Build research, communication, analytical, and presentation abilities.
• Prepare students for professional opportunities in journalism, broadcasting, digital media, public relations, and related industries.

Film Journalism & Criticism: Covers film reporting, cinematic language, film aesthetics, feature writing, reviews, criticism, film theory, Indian and international cinema, film festivals, and digital film journalism.

Development Communication: Examines the role of media in social and economic development, including community media, participatory communication, behaviour change, social change, health, education, environmental reporting, rural development, and government and NGO initiatives.

Investigative Journalism: Develops skills in identifying story ideas, research planning, source identification, interviews, evidence collection, document research, fact verification, investigative writing, and ethical reporting.

Media and Society: Explores the relationship between media and social structures, including social change, politics, governance, globalisation, media ethics, public opinion, and digital social movements.

Final Project: Students undertake a practical project based on their interests and learning outcomes. Suggested areas include:

• Investigative Journalism Report
• Digital News Portal Development
• Podcast Series on Social Issues
• Short Documentary on Cultural Heritage
• Social Media Awareness Campaign

These projects help students apply their research, reporting, writing, production, editing, and digital communication skills.

Practical & Industry-Oriented Learning

The programme combines classroom learning with practical exercises, media production, internships, and projects. Students gain experience in:

• News gathering, reporting, writing, editing, and proofreading
• Photography, camera operations, lighting, and visual storytelling
• Radio, podcast, and television production
• News anchoring, live reporting, and audio-video editing
• Digital content creation and social media management
• Data collection, analysis, and visualisation
• Press releases, policy briefs, and public relations
• Investigative reporting, documentary production, and media research

Software & Technical Skills

Students gain exposure to digital tools and software used in journalism and media production.

Digital Content and Graphic Design: Canva, Adobe Photoshop, Adobe InDesign, CorelDRAW, and GIMP.

Audio and Video Production: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Audacity, Adobe Audition, and OBS Studio.

Digital Publishing and Web Development: WordPress, Blogger, Wix, basic HTML/CSS, and Content Management Systems.

Data Journalism and Analytics: Microsoft Excel, Google Sheets, Tableau Public, Flourish, Datawrapper, and Google Analytics.

Social Media Management: Hootsuite, Buffer, Meta Business Suite, and social media analytics tools.

Key Learning Areas

Students develop knowledge and professional competencies in:

• Journalism and Mass Communication
• Print Journalism
• News Reporting and Writing
• News Editing
• Digital Journalism
• Photography and Photojournalism
• Radio Journalism
• Podcast Production
• Television Journalism
• Media Production
• Film Journalism and Criticism
• Social Media Journalism
• Digital Content Creation
• Business Journalism
• Science Journalism
• Data Journalism
• Investigative Journalism
• Public Relations
• Advertising and Content Marketing
• Media Management
• Media Ethics and Laws
• Public Policy Communication
• Development Communication
• Media Research
• Digital Publishing

Career Opportunities

Graduates of the B.Voc in Journalism and Mass Communication can explore professional opportunities in journalism, broadcasting, digital media, advertising, public relations, and communication-related industries.

Possible career roles include:

• News Reporter
• Journalist
• Sub-Editor
• Copy Editor
• News Writer
• Photojournalist
• Photographer
• Digital Journalist
• Content Writer
• Social Media Executive
• Digital Content Creator
• Podcast Producer
• Radio Presenter
• Radio Jockey
• Television Reporter
• News Anchor
• Video Editor
• Television Production Assistant
• Data Journalism Assistant
• Business Journalist
• Science Journalist
• Film Journalist
• Public Relations Executive
• Corporate Communication Executive
• Advertising Executive
• Media Research Assistant
• Documentary Production Assistant

Top Hiring Industries

Graduates can explore employment opportunities in:

• Newspapers and Magazine Publications
• Television News Channels
• Radio Stations
• Digital News Portals
• Online Media Organisations
• News Agencies
• Photography and Media Production Studios
• Film and Entertainment Companies
• Podcast Production Companies
• Digital Marketing Agencies
• Advertising Agencies
• Public Relations Agencies
• Corporate Communication Departments
• Social Media Management Companies
• Content Creation and Publishing Companies
• Documentary Production Houses
• Government Media and Communication Departments
• Non-Governmental Organisations (NGOs)
• Media Research Organisations

Programme Outcomes

Upon successful completion of the programme, students will be able to:

• Understand the fundamentals, scope, and functions of journalism and mass communication.
• Gather information, conduct interviews, and prepare professional news reports.
• Write, edit, and proofread content for print and digital publications.
• Apply photography and visual storytelling techniques in journalistic assignments.
• Develop radio programmes, podcasts, and television news content.
• Operate basic media production and editing software.
• Create and publish digital content across online and social media platforms.
• Apply fact-checking, research, and verification techniques in journalism.
• Analyse and present data through charts, graphs, and data-driven news stories.
• Apply practical knowledge through internships and independent media projects.
• Develop the professional competencies required for employment, freelancing, and entrepreneurship in the media and communication industry.