The Master of Vocation (M.Voc.) in Graphic Design is a two-year postgraduate vocational programme designed to develop advanced creative, technical, managerial, and professional competencies in graphic design and visual communication.

The programme combines General Academic Components with Skill Development Components, covering design foundation, design studio, interaction design, photography and video, typography, UI/UX design, publication design, advertising and branding, information design, motion design, programming for designers, portfolio development, and professional practice.

The programme comprises four semesters and 108 credits, with a strong emphasis on practical design skills, industry exposure, internship, portfolio development, and a final graduation project.

Why Choose M.Voc. in Graphic Design?

The M.Voc. in Graphic Design is designed for students who want to develop advanced capabilities across creative design, digital media, interactive design, branding, publication, motion graphics, information visualization, and digital applications.

The curriculum moves from fundamental design principles and visual communication to advanced areas such as UI/UX, information design, motion design, programming, web technologies, digital publishing, advertising design, branding, and professional portfolio development.

The programme also provides practical industry exposure through a dedicated Internship at a Design Firm, followed by a comprehensive internship report and faculty monitoring.

Programme Highlights

Programme Objectives

The programme aims to:

• Develop advanced knowledge of graphic design principles and visual communication.
• Strengthen creative and technical abilities through design studio and project-based learning.
• Develop expertise in typography, publication design, branding, advertising, and information design.
• Build professional capabilities in UI/UX and interaction design.
• Develop skills in photography, video, motion graphics, and digital media.
• Introduce programming and web technologies relevant to designers.
• Develop managerial, marketing, communication, ethical, and entrepreneurial competencies.
• Provide real-world exposure through design-firm internship.
• Enable students to develop a professional portfolio and undertake an independent graduation project.

Career Opportunities

Graduates can pursue careers as:

Top Hiring Industries

Graduates can explore opportunities in:

• Graphic Design Studios
• Branding & Creative Agencies
• Advertising Agencies
• Digital Marketing Companies
• UI/UX Design Firms
• Web & Application Development Companies
• Publishing Houses
• Media & Production Houses
• Packaging & Printing Companies
• Corporate Design Departments
• E-commerce Companies
• Digital Content Companies
• Animation & Motion Graphics Studios
• Photography & Multimedia Agencies
• Design Consultancy Firms
• Freelance & Entrepreneurship

Programme Outcomes

Upon successful completion of the programme, students will be able to:

• Apply advanced principles of visual design, typography, composition, colour, and visual hierarchy to professional design projects.
• Develop creative design solutions for branding, advertising, publication, packaging, and digital communication.
• Create user-focused interfaces and interaction design solutions using UI/UX principles.
• Translate complex information into effective visualizations, illustrations, infographics, and information graphics.
• Produce professional motion graphics using 2D/3D elements, typography, animation, compositing, and visual effects.
• Apply web and programming concepts to create portfolio websites and digital applications.
• Demonstrate professional understanding of management, marketing, business communication, ethics, and governance.
• Apply design knowledge in real-world professional environments through design-firm internship.
• Develop a comprehensive professional portfolio demonstrating creative and technical competencies.
• Undertake an independent graduation project demonstrating creativity, aesthetic understanding, design purpose, and technical proficiency.